Purchase, trade-in and consignment
Sell your TAG Heuer
Free appraisal of your TAG Heuer against current market prices, with a clear explanation of how the offer is built up.
TAG Heuer's motorsport chronographs — Carrera, Monaco, Autavia — remain among the most recognisable dial designs in watchmaking, and vintage Heuer-signed pieces are a category of their own.
Three ways to sell your TAG Heuer
Outright purchase
We buy your TAG Heuer directly at a market-based price. Once agreed, the funds are in your account the same day.
Trade-in
Trade your TAG Heuer against a watch from our stock. Because we resell it ourselves, the trade-in value is usually the highest.
Consignment
We sell your TAG Heuer on your behalf. You stay the owner until it sells; we handle photography, listing and all buyer contact.
What determines the value of a TAG Heuer?
Distinguish Heuer-signed vintage from later TAG Heuer reissues, and check chronograph function and pusher wear.
TAG Heuer models we regularly buy
- TAG Heuer Carrera
- TAG Heuer Monaco
- TAG Heuer Autavia
- TAG Heuer Aquaracer
Request an appraisal for your TAG Heuer
Include the reference, serial number, year and a few photos. The more complete the information, the sharper the appraisal.
Buying with confidence
Authenticity checked
Every watch is checked for original parts, dial and bracelet before it is offered.
Fully insured shipping
Shipping within the Netherlands is insured, tracked and free of charge.
14-day right of return
Orders can be returned within 14 days of receipt under our returns policy.
Viewing by appointment
Viewings are possible by appointment, with at least 24 hours notice.